Hi, I’m Lori McNabb
AI Product Strategist &
UX Systems Leader
Because AI needs a strategy — and a soul.
I design intelligent, ethical, and scalable experiences that help people make confident decisions (especially when the stakes are high.)
I don’t just translate AI.
I make it understandable, usable, and human.
For over 15 years
For more than 15 years, I’ve built and led UX and content systems inside complex, regulated enterprises—where clarity, consistency, and trust matter as much as speed.
I’ve scaled teams, unified fragmented brand voices, and designed operating models. Things that brign order to growing complexity across product, design, and marketing.
Today, I do the same work—but faster and more responsibly—by embedding AI into systems that are designed for real humans, real constraints, and real accountability.
What I build
AI product & platform leadership
Because AI should be practical and personal.
AI product & platform strategy
Turning AI capability into durable product strategy, not one-off features.
Prompt & AI governance
Designing safe, repeatable prompt frameworks that uphold brand, legal, and ethical standards at scale.
Content automation
Building intelligent content systems that scale clarity, consistency, and confidence—not noise.
Enterprise GenAI rollout
Leading full-scale adoption efforts across brands, platforms, and teams —with change management baked in.
LLM-optimized UX
Designing adaptive, conversational experiences grounded in real user behavior and failure modes.
How I build it
Human Centered Experience Craft
Empathy and precision applied at scale—designing for how people actually think, decide, and hesitate.
Content strategy & ops
I design scalable content systems—CMS models, taxonomies, workflows, and governance—that support speed without chaos.
Content writing & editing
Crafting language that informs, reassures, and earns trust.
Editing isn’t about cutting—it’s about revealing what matters most.
Empathy and inclusivity
Designing experiences that work for everyone, not just the majority or a select few.
Conversation design
Conversational design is where intent meets thoughtful interaction. Shaping non-linear, intuitive conversations—even when powered by complex systems.
Voice & tone design
Making technical, regulated, or emotional moments feel human.
The right tone is the difference between a nudge and a shove—and I design voices that know the difference.
Use Cases
Leadership in practice
Transformation
UX Design & Content Overgrowth
As a rapidly-growing UX team, we prioritized the user above all else. Admirable, right? Except that we had neglected design foundations. In no time, our designs were inconsistent, unsustainable, and far from their full potential. Going forward, we would need to get back to basics.
A/B Testing
Breaking the Paper Habit
Long-time financial advisory clients were rooted in tradition. They actually resisted the going digital. Like many consumers they were fearful and skeptical. Changing minds was going to be tough.
Reach out
Want to talk content? Hit me up—I promise compelling replies.
