Hi, I’m Lori McNabb
AI Product Strategist &
UX Systems Leader
Because AI needs a strategy — and a soul.
I shape intelligent, ethical, and scalable digital experiences using generative AI and human-centered design.
I don’t just translate AI—I operationalize it.
For over 15 years
I’ve built and led UX content systems inside complex, regulated enterprises. I’ve scaled teams, unified brand voices, and structured content operations that brought clarity and efficiency across marketing, product, and design.
Today, I help companies do the same—but faster and smarter—with AI.
At CVS Health, I led the first enterprise rollout of a GenAI content platform, achieving 90% adoption and $1M in annual savings. Whether I’m rolling out a tool, mapping a product roadmap, or crafting logic-based content systems, I keep the human at the heart of the experience.
What I build
AI product & platform leadership
Because AI should be practical and personal.
AI product strategy
Aligning AI capabilities with user needs and business goals.
Prompt-engineering governance
Creating safe, repeatable prompt systems that uphold brand and legal standards.
UX content automation
Building intelligent systems to scale content with clarity and consistency.
Enterprise genAI rollout
Leading full-scale adoption efforts across brands, platforms, and teams.
LLM-optimized UX
Designing adaptive, conversational user experiences powered by large language models.
How I build it
Human Centered Experience Craft
Empathy and precision meet system-level thinking.
Content strategy & ops
I structure scalable systems that support speed, consistency, and governance. From CMS models to cross-channel workflows, I help teams grow without growing chaotic.
Content writing & editing
Crafting messages that inform, reassure, and connect—across channels and contexts.
Editing isn’t about cutting—it’s about revealing. When done right, it amplifies the message by keeping what matters most.
Empathy and inclusivity
Designing experiences that work for everyone, not just the majority or a select few.
Conversation design
Conversational design is where intent meets thoughtful interaction. Shaping non-linear, intuitive conversations grounded in real user behavior.
Voice & tone design
Making complex topics feel simple, and robotic moments feel human. The right tone is the difference between giving someone a nudge or a shove - and I craft voices that know the difference.
Use Cases
Leadership in action
Transformation
UX Design & Content Overgrowth
As a rapidly-growing UX team, we prioritized the user above all else. Admirable, right? Except that we had neglected design foundations. In no time, our designs were inconsistent, unsustainable, and far from their full potential. Going forward, we would need to get back to basics.
A/B Testing
Breaking the Paper Habit
Long-time financial advisory clients were rooted in tradition. They actually resisted the going digital. Like many consumers they were fearful and skeptical. Changing minds was going to be tough.
Reach out
Want to talk content? Hit me up—I promise compelling replies.
